Inspired Entertainment Partners with NBA
Author:
Megan Butler
Inspired Entertainment has successfully acquired the rights to produce virtual sports games that revolve around the National Basketball Association (NBA). This agreement will enable Inspired to craft virtual games utilizing archived NBA footage, offering fans the opportunity to place various wagers on these virtual matchups. Bet types will encompass traditional sportsbook options, including money line bets and over/under bets.
Inspired Entertainment has stepped out and revealed that it has finally acquired the rights to develop virtual sports games that center on the National Basketball Association (NBA).
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Games Developed by Inspired Entertainment Will Feature All 30 NBA Teams
Inspired Entertainment, a leading provider of virtual sports games, has inked a significant deal to develop virtual sports offerings based on the National Basketball Association (NBA). This collaboration opens the door for Inspired to create engaging virtual games utilizing archived NBA footage, offering fans an exciting opportunity to place various wagers on these digital sports experiences.
Bet types will encompass a wide range of options familiar to standard sportsbook enthusiasts, including money line bets and over/under total score predictions. Notably, these virtual games will showcase all 30 NBA teams, providing a comprehensive virtual basketball experience that includes key events such as NBA All-Star games, NBA Playoffs, and NBA Finals.
Inspired Entertainment has a track record of similar successful partnerships with various sports organizations and operators. Among these collaborations is a deal with the National Football League (NFL), where Inspired delivers virtual sports games for betting enthusiasts. Additionally, Inspired has recently extended its virtual sports agreement with Paddy Power, ensuring its products continue to be available in Paddy Power’s retail venues across the UK and Ireland.
This latest endeavor with the NBA underscores Inspired Entertainment’s commitment to delivering immersive virtual sports experiences to fans and bettors alike, tapping into the excitement of one of the most popular basketball leagues globally.
National Basketball Association (NBA) Claims that Virtual Sports Gaming Continues to Skyrocket in Popularity
Sharing a statement on the matter was Kuljeet Sindhar, NBA’s Associate Vice President of International Gaming and Data Ventures, who expressed enthusiasm about the collaboration with Inspired, stating:
“Virtual sports gaming continues to grow in popularity across the globe. We’re excited to embark on this unique collaboration with Inspired to engage our fans around virtual sports with real game action.”– Kuljeet Sindhar, Associate Vice President of International Gaming and Data Ventures, National Basketball Association (NBA), Press Release
Sindhar’s statement mentioned that Inspired, being a leader in the field, plans to leverage NBA game footage to provide an authentic NBA experience, aiming to reach their fans in novel and distinctive ways, and further expand their global fanbase:
“Inspired is a leader in this space and will utilize immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world.”
Brooks Pierce, the President and CEO of Inspired, conveyed great enthusiasm for providing basketball fans worldwide with a unique Virtual Sports NBA game experience. The utilization of archived NBA footage, he noted, would result in a genuinely distinct virtual sports product. Pierce also highlighted the fresh gaming experiences that would be offered:
“We are thrilled to offer basketball fans worldwide the one-of-a-kind experience of a Virtual Sports NBA game. Our use of archived NBA footage will produce a truly distinct virtual sports offering. This will be complete with fresh gaming experiences providing a unique way for fans to stay connected with the game. Our partnership with the NBA allows us to provide an incredible offering. It will elevates our customers’ brands and expands their reach to millions of basketball enthusiasts worldwide.”– Brooks Pierce, President and CEO, Inspired Entertainment, Press Release
NBA Hopped Onto AGA’s Awareness Campaign in February 2023
The National Basketball Association (NBA), an internationally renowned basketball brand, announced its support for the American Gaming Association’s (AGA) “Have A Game Plan. Bet Responsibly” public service awareness campaign in February 2023. This strategic partnership aims to prioritize fan safety by promoting responsible sports betting.
Under this collaboration, the NBA will work closely with the AGA to educate basketball enthusiasts about responsible sports wagering. To achieve this, the league will provide comprehensive resources that can be utilized by its 30 teams. Furthermore, the initiative will see the promotion of educational content through various channels, including in-venue promotions, broadcast messages, digital platforms, and social media campaigns.
It’s worth noting that the NBA has already established a series of responsible gambling programs, including the broadcast of public service announcements during its games, stringent limitations on sports betting advertisements, active membership with the National Council on Problem Gambling, and a voluntary engagement approach that allows fans to choose their level of involvement in sports betting activities.
This collaboration underscores the NBA’s commitment to ensuring a safe and responsible sports betting environment, emphasizing the importance of informed and responsible wagering among its dedicated fanbase.
Senior vice president of the American Gaming Association (AGA), Casey Clark, greatly welcomed the NBA’s support and the new reach the organization will have as a result:
“As one of the world’s most popular leagues, the NBA will bring Have A Game Plan’s important message to a massive audience. It’s critical that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA’s leadership in these efforts.”– Casey Clark, Senior Vice President, American Gaming Association (AGA), Press Release
Sportradar and NBA Clinched FanDuel Deal Back in October 2022
Sportradar, a prominent player in the sports betting data sector, unveiled a substantial long-term partnership with FanDuel Group, a subsidiary of Flutter Entertainment, back in October 2022. This collaboration, set to extend until the conclusion of the 2030-31 NBA season, marks a significant move for both entities. It encompasses a comprehensive range of official NBA data and supplementary betting services that will be integrated into FanDuel’s sportsbook platform.
Notably, FanDuel has also opted to extend its initial data agreement with Sportradar, which was first inked in August 2021. This extension stretches the partnership until September 2031, reaffirming Sportradar’s position as FanDuel’s preferred data and odds provider.
Both companies have expressed their commitment to ongoing collaboration aimed at enhancing the sports betting experience for their customers. In a notable development, they plan to leverage specific player tracking data to create player prop bets and further promote the growth of same-game parlays, a strategic move that reflects the evolving landscape of sports betting. This multifaceted partnership highlights their dedication to innovation and customer satisfaction in the dynamic sports betting industry.
Sportradar chief executive Carsten Koerl celebrated FanDuel as one of the largest and most renowned sports betting operators currently going in the market:
“??As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation. We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the US, while continuing to monetize our long-term partnership with the NBA. This deal demonstrates the value of our strategy in delivering products and services on top of data rights.”
